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Will.i.am & Coca-Cola Launch Products Made From Recycled Materials

Will.i.am & Coca-Cola Launch Products Made From Recycled Materials

Ekocycle is a new line of clothing and accessories that offers eco-friendly versions of popular products like Beats by Dre headphones and New Era baseball caps.

Emma Hutchings

Will.i.am and Coca-Cola have launched an initiative called Ekocycle, which aims to work with popular brands to create new versions of their products made partly from recycled materials. This new line of clothing and accessories hopes to inspire and educate consumers by making recycled products cool.

Will.i.am & Coca-Cola Launch Products Made From Recycled Materials

Ekocycle works with the brands that consumers love to make what they want better. They have introduced a number of products and will be continuing to roll out more.

Will.i.am & Coca-Cola Launch Products Made From Recycled Materials

There is a pair of Beats by Dre headphones made from 31% recycled materials, a New Era baseball cap that consists of traditional polyester and recycled plastic bottles, an iPhone 5 case developed with Case-Mate that is made from 100% recycled materials, and a pair of Levi’s 501 Waste<Less jeans, which use an average of eight recycled PET plastic bottles.

Will.i.am & Coca-Cola Launch Products Made From Recycled Materials

Ekocycle plans to partner with other companies in the future to offer a range of different products, which will all feature a tag showing how many plastic bottles or cans went into the reimagined design. You can check out the Ekocycle commercial below:

Ekocycle

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