Converse has introduced a new line of sneakers that feature a premium washed canvas that has been extensively treated for a pre-worn, broken-in look. The Well Worn collection is available in high-top and low-top styles in a range of colors, with a suggested retail price of $65-$70.
Targeted at those who want a little more street cred than fresh new sneakers provide, they have a distressed effect that boasts character and delivers an easygoing feel.
To celebrate the launch of the Well Worn collection, there will be a gig series supporting the brand’s manifesto “Shoes Keep It Clean, Sneakers Get Dirty.” The three free shows in April at London’s 100 Club shine a spotlight on bands that work hard to bring their music to the world, and features The Cribs, Doom, Ghostface Killah, Gallows, and more.
To be in with a chance of winning tickets for the event you need to fill in your details on Converse’s site before April 7th. Check out the video for the event below: