The four unique label designs were inspired by the artist’s vibrant screen prints made in the 1980s.
Perrier is paying tribute to Andy Warhol this summer with a series of limited edition bottles inspired by his vibrant screen prints of Perrier bottles created in the 1980s. The bright and bold color palette will be replicated on specially-designed bottles, with four different label designs and seven different Warhol inspirations including some of his famous quotes. They will be available from June 24th.
Perrier is also offering the chance to win an original Andy Warhol work of art as part of a sweepstakes. From June 24th-September 30th, consumers can enter to win ‘Space Fruit: Lemons,’ an original screenprint created by Warhol in 1978. Gauthier Gay, International Brands Group Marketing Manager, said:
Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together. Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.