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Laser-Etched Meat Offers Unconventional Ad Space [Video]

Laser-Etched Meat Offers Unconventional Ad Space [Video]

Designer Ivy Hu created a raw beef poster using laser-cutting techniques.

Leah Gonzalez

We’ve seen ads painted on women’s thighs. Why not ads printed on raw meat?

Industrial and interaction designer Ivy Hu created a laser-etched poster made out of a slab of raw meat. Hu created the poster for the IDEO web development series called Digital Chops. The poster even had a typographic theme and included printed details about the event.

The meat poster demonstrates how certain techniques like laser-cutting can be used on unconventional surfaces or media.

The future of meat will sure look interesting if this type of ad space becomes a real thing with the marketing and advertising folks.

Ivy-Hu-laser-etched-meat-1

The clip below shows how the designer etched the ad on the slab of meat.

Ivy Hu

PSFK Writer Leah Gonzalez
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