menu

Gillette Transforms Football Player Workouts Into Music [Video]

Gillette Transforms Football Player Workouts Into Music [Video]
Advertising

Michel Gondry uses star athletes create a one-of-a-kind music video for the brand's Built for Training Program.

Serena Chu
  • 20 september 2013

Gillette hired Director Michel Gondry, noted as the “Eternal Sunshine of the Spotless Mind” director, for the company’s “Built for Training” program. Gondry was in charge of creating a promotional video that accurately depicted Gillette’s mission. Turning a recording studio into a weight room, Gondry and LCD Soundsystem orchestrated a daring musical experiment, featuring athletes Champ Bailey, Kayvon Webster, Ramon Foster, BenJarvus Green-Ellis, Giovani Bernard, and Mike Galic, Jr.

gillette

In the music video, each athlete contributes to the training track, creating a multi-layered musical performance. A wide range sounds, such as the sound of the rolling treadmill, the whipping sound of jump ropes, and the pounding sound of the sand bag are all what makes this music video different because it changes not-so-whimiscal-objects into funky instruments.

In a press release, Gondry shared:

I’ve worked in the cinematic industry for nearly three decades and until now, have never had the opportunity to work on a program that sits at such a perfect intersection of both music and sports.

The music video is made out of typical sounds heard in a gym. See Gondry’s impressive work for yourself.

Gillette

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Daniel Hirschmann

Entrepreneur, Technology Maker, Educator

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.