For its new ad aiming to encourage more people to become interested in sports, Nike Turkey hired professional athletes like Didier Drogba, Birsel Vardalı, Burak Yılmaz, among others to create a “human printing press.”
In the ad, the athletes use the talents and skills they are known for to power the printing press. Cyclists pedal bikes to power a machine that loads paper to a printer. Runners, a boxer, football players, basketball players, and a skateboarder all do their thing to add text and graphics to the poster. At the end of the process the posters are loaded into a truck.
The ad emphasizes teamwork and for every member to work together to achieve something. The ad also highlights the need for each person to give his or her all for the entire unit to succeed.
The ad was created in partnership with agency Wieden+Kennedy Amsterdam, creative boutique Honey Badger with James Frost as director, editing company The Whitehouse, Wave Sound Studios Amsterdam, Ninja Tune, and El Turco Digital. Post production was done with the help of Kyle Obley, Scott Harris, and Jane Bakx, and print production by Erik Ian and Dario Fusnecher.
Watch the ad below.