As part of Philips’ “You Need To Hear This” campaign, Ogilvy & Mather London has unveiled a remixable music video game. Based on Swiss Lips’ latest single Carolyn, every choice made in the game affects the music.
This allows each user to create a personalized video with their own version of the track that can be shared through a social media-powered leaderboard. Players take the role of Sam (Swiss Lips’ lead singer) in the adventure, battling the evil Flame Gang to win the affections of his true love Carolyn.
The experience features the retro 16-bit style of an old school driving game. It has seven audio environments composed by Swiss Lips, with every sound created specifically for the experience by the band and their producer. There are multiple endings to discover and thousands of potential remixes.
Video content from the game will also be used to generate the band’s official music video that will launch on Vevo. You can check out the trailer for Remix Carolyn below: