Coca-Cola Installs Pop Up Parks In Drab City Squares [Video]
The international company unfolds a grassy lawn to give a monochromatic city a splash of color.
Coca-Cola adds a little bit of summer fun back into the heart of Vilnuis, Lithuania. Part of the company’s global project “Where Will Happiness Strike Next,” the Roll Out Happiness park strives to make skyscraper cities a little less gray. Coca-Cola’s roll-out park (in the shape of their iconic glass bottle) invites passersby to take off their shoes and take a moment to enjoy the the grassy scenery with a bottle of coke.
Christy Amador, the company’s Global Digital Brand Strategist shared her thoughts about the Roll Out Happiness project:
This is one of my favorite “Where Will Happiness Strike Next?” executions. The concept is so simple, yet uplifting – It perfectly demonstrates our strategy – and you can’t help but smile as you watch it!
The Roll Out Happiness film is put together by Wieden+Kennedy Amsterdam. Be a part of the fun and check out the video below.