Men wear dog costumes and wigs for an all-natural pet cosmetics collection.
For the past ten years, WildWash is a company dedicated to developing all natural pet shampoos and cosmetics. Just like human skin and hair, a dog’s skin and coat requires the same amount of attention and care. The company’s natural products – free of chemicals that can cause skin irritation – promises a healthier and better hydrated coat.
In collaboration with ad agency BETC London, the UK based pet supply company recently introduced their new marketing campaign, which features men groomed to resemble three of our beloved furry breeds: a Shitzu, a Poodle, and an Old English Sheepdog. The ad aims to show WildWash products are as good for dogs as the ones that their owners would use. The print campaign will soon be published in lifestyle magazines to further introduce the already popular product to the market.