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Honda Ad Swaps Special Effects For Real Optical Illusions [Video]

Honda Ad Swaps Special Effects For Real Optical Illusions [Video]
Advertising

In this mind-bending ad there is more than meets the eye.

Serena Chu
  • 28 october 2013

Instead of hiring a team of highly talented CGI artists to create their most recent ad for its CR-V model, Honda pulled it off using never-before-seen optical illusions like anamorphosis and forced perspective. The 60-second optical illusion video is the work of ad agency macgarrybowen London, and has proven to be a huge success, garnering over 1.75 million views on Youtube.

The ad, “An Impossible Made Possible,” bends the truth, and forces the audience to question the perception of reality – it is absolutely mind-blowing. What is even more interesting is that the ad debunks itself, revealing the set-up to let viewers in on the tricks. Seven life-size optical illusions are jam-packed into this short video. Words cannot described the creativity and brilliance that went into the creating this ad, you will have see it for yourself.

Now that you have seen the finished product, check out what went on behind-the-scenes. The collective artistic talent that designed this mind-boggling ad is truly impressive.

Honda

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