Liquid Alchemy – The Art Of Baileys Chocolat Luxe showcases a large, retro-scientific device to mix ingredients, crafting the perfect tipple.
Promoting their new Baileys Chocolat Luxe, a decadent mixture of the Irish whiskey, cream and Belgian chocolate, the company has released an advertisement that uses a massive Rube Goldberg Machine to pour the perfect blend of Baileys, chocolate and ice.
If you don’t know what a Rube Goldberg Machine machine is by name, you’ll know it by appearance. It is a contraption that makes a simple task into an overcomplicated, mechanical yet magical process, usually using a system of pulleys and chains. The contraption filmed in the advertisement is entirely real, and there is no CGI used throughout the spot.
Although Rube Goldberg Machines are tried and tested in the marketing sphere, this is an example of a luxurious and well-executed iteration.
Watch the advertisement, created for Bailey’s by digital agency R/GA London, below: