menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Luxury Rube Goldberg Machine Pours Perfect Glass Of Baileys

Luxury Rube Goldberg Machine Pours Perfect Glass Of Baileys

Liquid Alchemy - The Art Of Baileys Chocolat Luxe showcases a large, retro-scientific device to mix ingredients, crafting the perfect tipple.

Daniela Walker

Promoting their new Baileys Chocolat Luxe, a decadent mixture of the Irish whiskey, cream and Belgian chocolate, the company has released an advertisement that uses a massive Rube Goldberg Machine to pour the perfect blend of Baileys, chocolate and ice.

If you don’t know what a Rube Goldberg Machine machine is by name, you’ll know it by appearance. It is a contraption that makes a simple task into an overcomplicated, mechanical yet magical process, usually using a system of pulleys and chains. The contraption filmed in the advertisement is entirely real, and there is no CGI used throughout the spot.

Although Rube Goldberg Machines are tried and tested in the marketing sphere, this is an example of a luxurious and well-executed iteration.

Watch the advertisement, created for Bailey’s by digital agency R/GA London, below:

Bailey’s Chocolat Luxe // R/GA London

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth