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Submarine Rises Up From Beneath City Street

Submarine Rises Up From Beneath City Street
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As part of a publicity stunt by an Italian insurance company, the submarine appeared to be crashing through the sidewalk in Milan.

Emma Hutchings
  • 2 october 2013

As part of a publicity stunt by an Italian insurance company, a submarine appeared to be rising out of a city street in Milan, even damaging a car in its way. Created by Milan-based agency M&C Saatchi for Europ Assistance Italia and Genertel, the realistic scene surprised passers-by and the city’s public services.

Submarine Crashes Out From Beneath City Street

The submarine #L1F3 looked like it had crashed through the paving stones and caused a lot of damage to the street. It was staged to try to make people reconsider how they protect themselves, and accompanied the launch of the insurance company’s new LifePark Protection store. There is also a website for the campaign ‘Protect Your Life‘.

Submarine Crashes Out From Beneath City Street

You can watch the chaotic scene in the video below:

M&C Saatchi

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