menu

Facebook App Simulates The Private Experience Of Being Blind

Facebook App Simulates The Private Experience Of Being Blind
technology

Looking at the world through rose-colored glasses is not something everyone can exercise.

Serena Chu
  • 18 november 2013

Having the ability to appreciate the world in all its shades and hues is a gift – something we occasionally take for granted, unfortunately. The World Health Organization’s 2020 Vision Report asserts that nearly 80% of global blindness is preventable if people take necessary precautions and preventative care. While the majority of the population understands the downside of vision loss, they are kept in the dark about what blindness really feels like.

Sight Experience_EYE DEGRADATION

To simulate what it’s like to have a retinal disease, Novartis created a new Retina App that lets Facebook users experience blindness using their own photos and videos. The app is launched as part of the Set Your Sights campaign, and will be incorporated into different social media platforms in order to reach a wider audience and garner more support. Instead of walking a mile in another man’s shoes, try living your life through the eyes of a vision-impaired individual — hopefully it will open your eyes and help you better appreciate the simple things in life.

A little background on the company, Novartis offers healthcare solutions to those in need of eye care and preventive vaccines and medicines. They are a global company that is based in Basel, Switzerland, and operates in more than 140 countries around the world.

The Sight Experience 

Source: World Pharma News

Images: The Sight Experience

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Sports Debrief

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.