Having the ability to appreciate the world in all its shades and hues is a gift – something we occasionally take for granted, unfortunately. The World Health Organization’s 2020 Vision Report asserts that nearly 80% of global blindness is preventable if people take necessary precautions and preventative care. While the majority of the population understands the downside of vision loss, they are kept in the dark about what blindness really feels like.
To simulate what it’s like to have a retinal disease, Novartis created a new Retina App that lets Facebook users experience blindness using their own photos and videos. The app is launched as part of the Set Your Sights campaign, and will be incorporated into different social media platforms in order to reach a wider audience and garner more support. Instead of walking a mile in another man’s shoes, try living your life through the eyes of a vision-impaired individual — hopefully it will open your eyes and help you better appreciate the simple things in life.
A little background on the company, Novartis offers healthcare solutions to those in need of eye care and preventive vaccines and medicines. They are a global company that is based in Basel, Switzerland, and operates in more than 140 countries around the world.
Source: World Pharma News
Images: The Sight Experience