Restaurant owner Jawdat Ibrahim wants to change the current “culture of eating” by offering a 50% discount to customers who turn their phones off while they are dining in his restaurant, Abu Ghosh, located in the town of the same name, just outside of Jerusalem.
Ibrahim opened the restaurant in 1993 and decided to offer the discount when he saw groups of diners or couples sitting in silence and staring at their devices and ultimately requesting for their food to be reheated.
In a report by the Associated Press, Ibrahim stated that ‘smartphones have destroyed the modern dining experience.’ He hopes that by offering the generous discount, diners will be encouraged to socialize more with each other during meal times instead of constantly checking their gadgets and devices.
Ibrahim isn’t the first restaurant to offer discounts in exchange for customers turning off their phones, but other restaurants usually offer a lower rate of discount. The restaurateur admits that since he started offering the discount, more customers have taken advantage of the offer and his restaurant has taken a financial hit, but he believes that the promotion will pay off in the long run and bring in more customers.
Source: Associated Press