DJs Pair Music With Scents To Create A New Clubbing Experience [Video]

The Scenthesizer by Heineken lets the music masters match smells with the songs they’re playing.

As part of the invite-only Green Room series, beer brand Heineken has unveiled a device that lets DJs mix tracks with scents to create a unique experience.

The promo video below shows how The Scenthesizer project was developed with scent expert T.J. who helped DJ Funk Bast*rd of Darker than Wax infuse different scents into his track list.

At the end of the promo video, Heineken promises that ‘music will never smell the same again.’

Scenthesizer-2

Scenthesizer-4

Watch the promo video of The Scenthesizer below.

Heineken

Source: POPSOP

Images: Scent Australia, Creative Review

Comments

Quantcast