Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Anti-Snoozing Game Turns Waking Up Into A Competition

Anti-Snoozing Game Turns Waking Up Into A Competition

Unsnooze - The Game is an app that lets players compete with strangers in an effort to cut down on over-sleeping.

Kristen Nozell

A study conducted by Dutch engineering and electronics conglomerate Philips found snoozing to be a real issue in the Nordic states, especially in Winter as the near-perpetual darkness makes getting out of bed a daily challenge. In fact, 82 percent of Norwegians confessed to being snoozers, with the other Nordic countries following close behind.

In an effort to curtail this phenomenon, Philips collaborated with Swedish creative agency Deportivo to develop Unsnooze – The Game, an iOS app that would turn waking up into a competitive game. Users set the alarm as they normally would, and are pitted against other players who set their alarm for the same time. Those who turn off the alarm first win, and of course, if you snooze, you lose.


Source: Deportivo

Images: Philips and Al Murphy

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store