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Super Bowl Ad Portrays The Internet As A Giant Seedy City [Video]

Website publishing platform Squarespace recently released a teaser for its new nationwide ad.

Leah Gonzalez
Leah Gonzalez on January 22, 2014. @leahgonz

In its first Super Bowl ad, website design service and publishing platform Squarespace depicts the world wide web as a dark and creepy neighborhood with freaky characters and strange shops.

The company just released a teaser that shows a man bombarded with images of neon signs saying things like “Hot Local Singles,” “Your Funny Words Here” and “Download Now” and storefronts that display people’s “Epic Fails.”

Squarespace-Super-Bowl-ad-trailer-2

The teaser comes with the title “A Better Web Awaits,” an allusion to Squarespace’s services — helping consumers create and manage websites.

The video was created in-house by Squarespace Chief Creative Officer David Lee and directed by Malcolm Venville.

Check out the ad teaser below.

Squarespace

Source: AdWeek

Images: Squarespace

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