menu

Fictional Soap Opera Characters Open Real-Life Gas Station

Fictional Soap Opera Characters Open Real-Life Gas Station
Advertising

The powerful, if fictional, Ewing family of Dallas are opening a real gas station to celebrate the premiere of their third TV season.

Daniela Walker
  • 18 february 2014

On February 24th, the third season of reprieved soap opera Dallas will premiere on TNT and to celebrate the return, the fictional Ewing Energies will open a gas station in a yet to be disclosed location.

“There’s no better way to celebrate the return of Dallas than with a promotion that is Texas-sized and audacious,” said Tricia Melton, Senior Vice President of Entertainment Marketing and Branding for TNT, TBS and Turner Classic Movies (TCM). “We’re excited about unveiling the surprise location of Ewing Energies.”

dallas-gas-ewing

Ewing Energies, the company of murdered oil magnate JR Ewing and his bickering family, will open a gas station that will have gas prices so low as to ‘undercut the competition’ – a tactic the Ewings are known for. The family will be advertising their low prices in an advertisement in the New York Times, converging reality and fiction even more.  Lisa Topol, executive creative director at Grey New York, who worked on the campaign, said in a press release:

Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for. Fans will just have to wait and see how generous the Ewings will be with the final price of gas.

For those who won’t be able to bring their business to Ewing Energies for the day, the Dallas Facebook page will be giving away a Black Gold Card with a $50 balance.

TNT

Source/Images: Fast Co.Create

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.