On February 24th, the third season of reprieved soap opera Dallas will premiere on TNT and to celebrate the return, the fictional Ewing Energies will open a gas station in a yet to be disclosed location.
Ewing Energies, the company of murdered oil magnate JR Ewing and his bickering family, will open a gas station that will have gas prices so low as to ‘undercut the competition’ – a tactic the Ewings are known for. The family will be advertising their low prices in an advertisement in the New York Times, converging reality and fiction even more. Lisa Topol, executive creative director at Grey New York, who worked on the campaign, said in a press release:
Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for. Fans will just have to wait and see how generous the Ewings will be with the final price of gas.
For those who won’t be able to bring their business to Ewing Energies for the day, the Dallas Facebook page will be giving away a Black Gold Card with a $50 balance.
Source/Images: Fast Co.Create