A French investor has purchased an entire street in Paris to be made over as a destination for food and design in the northern Marais.
The City of Light is gaining a new destination in the form of a haven for haute cuisine and design, built on the three tenets of producing better, eating better and living better. French banker and entrepreneur Cédric Naudon is behind the ambitious project, located in the northern part of the trendy Marais neighborhood. Naudon staked out the entire Rue du Vertbois and parts of abutting Rue Volta and Rue Notre-Dame de Nazareth, purchasing 25 shops in total for the makeover.
‘La Jeune Rue’, as the district is called, brings celebrity designers and architects together with high quality, sustainable suppliers for an extraordinary aesthetic and gastronomic experience. The shops will include a cinema, several restaurants with varying culinary foci, a speakeasy, cheese shop and a covered market, with each designer responsible for a different location. The first shops are scheduled to open their doors in April 2014, with the remaining to follow in September.
The all-star design cast involves Tom Dixon, Jaime Hayon, Nendo and Atelier Mendini, among many others, while the suppliers includes produce from experimental permaculture farm La Ferme du Bec Hellouin and bread from mill and bakery Les Maitres de Mon Moulin. A full list of the assignments are as follows: