menu

Parisian Street Transformed Into Local Food And Design Market

Parisian Street Transformed Into Local Food And Design Market
culture

A French investor has purchased an entire street in Paris to be made over as a destination for food and design in the northern Marais.

Kristen Nozell
  • 3 february 2014

The City of Light is gaining a new destination in the form of a haven for haute cuisine and design, built on the three tenets of producing better, eating better and living better. French banker and entrepreneur Cédric Naudon is behind the ambitious project, located in the northern part of the trendy Marais neighborhood. Naudon staked out the entire Rue du Vertbois and parts of abutting Rue Volta and Rue Notre-Dame de Nazareth, purchasing 25 shops in total for the makeover.

‘La Jeune Rue’, as the district is called, brings celebrity designers and architects together with high quality, sustainable suppliers for an extraordinary aesthetic and gastronomic experience. The shops will include a cinema, several restaurants with varying culinary foci, a speakeasy, cheese shop and a covered market, with each designer responsible for a different location. The first shops are scheduled to open their doors in April 2014, with the remaining to follow in September.

psfk-la-jeune-rue-paris-2

The all-star design cast involves Tom Dixon, Jaime Hayon, Nendo and Atelier Mendini, among many others, while the suppliers includes produce from experimental permaculture farm La Ferme du Bec Hellouin and bread from mill and bakery Les Maitres de Mon Moulin. A full list of the assignments are as follows:

psfk-la-jeune-rue-paris-3

Source: designboom, Blouin ArtInfo

Images: designboom

culture
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.