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IKEA Performs On the Spot Bedroom Transformations [Video]

IKEA Performs On the Spot Bedroom Transformations [Video]
Design

IKEA's Bedroom Stories campaign transforms Singaporean cosplayer Frank's crowded room into a space-saving area.

Leah Gonzalez Angue
  • 11 march 2014


IKEA Singapore worked with agency BBH Asia Pacific to create its IKEA Bedroom Stories campaign, which features real people who needed help managing their crowded bedrooms.

The first spot in the campaign features a Singaporean cosplayer named Frank whose bedroom is just filled wall to wall with costumes, raw materials, toys, and other cosplay items. To demonstrate their storage solutions, IKEA transforms his room and uses their storage products to help organize and create space in his room to accommodate all of his cosplay materials.

The second campaign video features Michele, a mother from Singapore. Michele shares a bedroom with her husband and son, and now that they’re planning for another child, they need to make over their home. IKEA came and helped them transform their home to create more space for a new member in the family.

Check out the two Bedroom Stories below.

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IKEA Singapore
Source: AgencySpy

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