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Spoof Yoga Routine Ridicules Subway’s Bread Chemical Mishap [Video]

Spoof Yoga Routine Ridicules Subway’s Bread Chemical Mishap [Video]
Design

Subway Yoga is a campaign that brings attention to the restaurant's use of a compound in their food that is typically found in rubber yoga mats.

Leah Gonzalez Angue
  • 10 march 2014


Restaurant chain Subway recently came under fire and was the subject of an online petition for reportedly using a compound called azodicarbonamide in their bread. The compound is a chemical typically used in yoga mats and other rubber products.
Subway Yoga is a fake exercise routine that brings attention to the issue by doing a typical workout “using freshly baked bread mats to warmly toast your aura and transform your mind, arteries and soul.”

Subway-Yoga-3.jpg

The campaign, a personal project by writer and inventor David Ma and designer Melissa Stammer, features exercise poses like “Roast Beef Warrior,” “The Flappy Tuna,” “The Veggie Patty Plank,” and “Downward Dollar Footlong.”

The campaign invites visitors of the website to “get their own freshly printed bread mat, ” and calls on fans to “namaste, the Subway way.”
View the poses featured on Subway Yoga in the video below.

Subway Yoga

+#design
+Design
+fitness / sport
+Health
+subway
+technology
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