Voyeuristic Billboards Publicly Shame Drivers To Stop Texting [Pics]
The Texting While In Traffic project hosts photos of dangerous driving habits around San Francisco.
Created by San Francisco-based graphic designer Brian Singer, the Texting While In Traffic (TWIT) project aims to raise public awareness about distracted driving by gathering and posting photos of people texting while behind the wheel of a vehicle.
Singer revealed to Gizmodo that he started the website when he started commuting along the 101 freeway and noticed there were many drivers texting while in traffic even though it’s illegal in most states, including California.
The TWIT project also invites people to participate by taking photos of drivers who are texting while in traffic and submitting these photos to the website. Of course, the submission instructions emphasize that the person taking the photo must not be the one driving and must either be a passenger or not inside the vehicle.
Some of the photos from the website will be featured on billboards around San Francisco. Singer got in touch with a few distracted driving organizations to try to get funding for the billboards, but he ended up funding them himself. The billboards will be up throughout the month of April.
Through the campaign, Singer hopes to end distracted driving by getting the community involved and bringing attention to drivers’ risky behaviors.