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adidas Soccer Ball With Embedded Cameras Will Capture All The World Cup Action

adidas Soccer Ball With Embedded Cameras Will Capture All The World Cup Action
technology

Six HD cameras capture the game from the ball's perspective.

Ross Brooks
  • 2 april 2014

The new World Cup football from adidas will capture the game from an entirely new angle, thanks to six HD cameras fitted inside a custom-engineered ball with handmade coverings. It’s called “brazucam,” and even stars in a series of videos captured from the ball’s perspective as it travels around the world.

adidas will release one film per week on its YouTube channel, counting down towards the tournament. You can also follow @brazuca on Twitter, where you will see its journey through countries that include Spain, Germany, Japan, and Mexico, as it moves closer towards Brazil.

adidas-brazucam-world-cup-football.jpg


The videos will feature stars such as
Xavi Hernandez, Dani Alves, Cristian Tello, Manuel Neuer, and David Villa. From 7th April, you can also access a unique 360° image gallery on the Adidas website, and enter competitions to win signed products from the various players starring in the videos.

Here’s the first in the series for you to take a look at:

adidas

+#technology
+Adidas
+Asia
+brazil
+brazucam
+consumer goods
+Europe
+fashion / apparel
+fitness / sport
+japan
+Latin America
+mexico
+POV football
+POV soccer
+Retail
+Sports & Fitness
+technology
+World Cup Brazil
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