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Subaru’s New Campaign Predicts Our Drone-Controlled Future

Subaru’s New Campaign Predicts Our Drone-Controlled Future
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The 2015 Subaru WRX STI navigates test track made entirely out of helicopter drones.

Tiffany Nesbit
  • 7 april 2014

Movies have been incorporating drones into futuristic societies for quite some time, but Subaru Canada‘s new ad for its 2015 WRX STI brings drones into the here and now.

Subaru-WRX-STI-Drone-arc.jpg

Created by DDB Canada and Big Block, the commercial features dozens of flying helicopter drones with red lights that create a continuously changing track the Subaru drives on. Despite being thrown numerous obstacles, the car’s agility and precise handling allow it to successfully navigate the course.

Subaru-WRX-STI.jpg

The Subaru WRX STI has multi-mode Driver Controlled Centre Differential, all-wheel drive, multi-mode Vehicle Dynamics Control, and a Brambo performance brake system with super sport ABS. Check out the drone video below.

 

Subaru

[h/t] Slash Gear

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