Smash Cup is a collapsable coffee mug that can be stored worry-free in handbags, backpacks and even pockets.
We all try and do our bit for the environment, from recycling to using a reusable coffee mug. But the thing about those travel mugs is – however convenient they are in the moment, sipping a hot drink on the way to work, they become incredibly inconvenient as soon as the drink is done. Toss it in your bag and it becomes a heavy annoyance to carry around throughout the day, containing within it the risk that coffee dregs will leak all over your stuff. Smash Cup looks to solve all your (travel cup) problems, with its leak-free, environmentally-friendly reusable coffee cup that is collapsible, making it a breeze to carry around the rest of the day.
Smash Cup’s unique design centers around two components: the accordion-style shape of the cup and the leak-proof lid. Made from a food-grade silicone, the cup is flexible so that when a user smashes the cup, it will collapse into the completely sealed lid. This means it can easily be thrown into a bag, a fraction of the size it originally was. For founder Ben Melinger, the product was born both out of a desire for convenience as well as a concern for the environment. He says:
I was actually at a coffee shop with friends when we started talking about the paper cups we were holding. We go through tons of these cups, and don’t like the negative impact we’re having on the planet. Big travel mugs with handles are so cumbersome in a city setting, so we started to think about what a reusable cup would look like if it were made for someone like us, who lives and works on the go – with no car for storing a travel mug – who carries everything they need for the day on their shoulder.
Over 58 billion disposable cups are discarded in the US each year. Melinger’s decision to make Smash Cup as eco-friendly as possible means not only are the materials BPA-free and food-grade, but the silicon is also recyclable. Melinger admits it isn’t easy – most municipal systems won’t accept them, he told PSFK, but Smash Cup will glad accept mugs and recycle them on behalf of consumers. ‘It’s a no-brainer to make the right decision when a ‘green’ product makes your life easier or saves you money,’ he said.
After two years of developing and testing, Smash Cup has launched its Kickstarter campaign to begin production, with a goal of $10,000. At the time of writing, on the first day of the campaign, Smash Cup is already halfway there.