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Lexus Commissions Fashion Designer To Create Auto Show Wardrobe

Lexus Commissions Fashion Designer To Create Auto Show Wardrobe
Luxury

The runway meets the roadway in a new automotive design collaboration

Dave Pinter, PSFK
  • 24 august 2016

At any auto show, you can expect to see two things, a lot of cars and fancily dressed people standing close by talking about them. The latter women and men are referred to as product specialists. They’ll often be models and charismatic individuals who have to memorize and recall tons of vehicle facts and resist the urge to constantly blurt out ‘this concept car will never ever be produced, sorry.’ In an effort to present a more unified image, Lexus has commissioned New York-based fashion designer Zang Toi to design a couture collection to be worn by Lexus product specialists on the auto show circuit. It is a first-of-a-kind collaboration for the auto industry, giving fashion more exposure at high-profile auto shows.

Lexus hosted Zang Toi for the announcement at a design event for media in Southern California.

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The Lexus brand stands for unrivaled luxury and an unrelenting approach to perfection and craftsmanship. I wanted to instill a sense of haute-couture that is unique to fashion but is a natural complement to the style and expressiveness already embodied by Lexus vehicles. To have the opportunity to create fashion in a traditionally automotive space was an exhilarating challenge.

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Toi’s designs aim to incorporate the spirit of the Lexus embrace of avant-garde design. The proposed garments include a hand-loomed knit dress with handmade lace from France, a sweater incorporating a hand-beaded and embroidered Lexus “L” and a modern twist on a classic men’s formal jacket. All of the garments will be made in New York and will debut at the 2016 Miami Auto Show in September.

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At the press announcement, Toi showed four looks from his fall 2016 collection and talked about his method of design which always starts with sketches on paper. He remarked that he never used cars as a fashion inspiration source before but was intrigued by the sleek lines used on current Lexus vehicles.

Lexus

Photos: Lexus, Zang Toi

+2016 Miami Auto Show
+auto show
+Automotive
+branding
+Design
+Fashion
+Lexus
+Luxury
+wadrobe
+Zang Toi
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