menu

Cadillac Creates A Monthly Car Subscription Service For Cars

Cadillac Creates A Monthly Car Subscription Service For Cars
Automotive

The luxury automobile brand is working on a new service that will give customers access to a new car every month

Sara Roncero-Menendez
  • 11 january 2017

Subscription services have become a booming enterprise for every industry–from cosmetics to food, there’s a monthly box for every taste. However, Cadillac has developed the first monthly car subscription service. Book by Cadillac is a new service that lets subscribers borrow one of several Cadillac offerings, which are brought by a concierge service.

For $1500 a month, which includes registration, insurance, maintenance fees and taxes, users can drive their rented cars for as far as they’d like, and there’s no long-term commitment, though there is a necessary 30-day cancellation notification.

In a press release, Cadillac’s chief marketing officer Uwe Ellinghaus says that the service is meeting a new need:

“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange.”

Book by Cadillac

+Automotive
+branding
+Cadillac
+Luxury
+monthly
+Retail
+subscription
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.