Allie Walker

Allie Walker

Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

Innovation march 12, 2013

Former Agency Guy Wants To Bring ‘Weird’ Grapes To Long Island

Regan Meador left his strategy position at Euro RSCG to become a wine maker on the North Fork.

Work march 1, 2013

JWT Launches Pop-Up Agency That Will Only Work During SXSW

'Walter' will create marketing strategies for startups in just 5 days, dissolving after the event in Austin ends.

Mobile february 28, 2013

Father-Son Team Look To Quirky For Help With Invention

Owen Nannarone's Interactive Golf Tee is a great example of how the platform is helping aspiring inventors turn their ideas into reality.

Technology february 14, 2013

How Top Brands Are Sharing The Love On Valentine’s Day

A look at the companies celebrating the holiday in creative ways.

Design & Architecture february 13, 2013

Guerilla Fashion Week Campaign Calls For An End To Mass Consumption

Bryonesque's provocative posters chide an industry that has lost its focus on originality in favor of 'fast' fashion.

IoT february 10, 2013

PSFK’S Top Five Stories Of The Week

Budweiser helps fans stay connected and Google unveils the new Tel Aviv office. We review the best in design, culture, art, fashion.

Work february 7, 2013

New York City Ballet Partners With Street Artists

Highbrow meets lowbrow in the FAILE X NYC Ballet Collaboration as they reach out to a younger, more diverse audience.

Innovation february 5, 2013

A Dining Experience That Stimulates Body And Mind

Purity Vodka partners with A Razor, A Shiny Knife for a memorable evening of Eastern medicine and Western cuisine.

Advertising february 5, 2013
Mobile february 3, 2013

What You Need To Know From The BlackBerry 10 Launch

Major news including photos of the two new phones and why Alicia Keys was at the launch.

Luxury february 3, 2013

Company Gives Employees One Week Off Per Quarter [Future Of Work]

What cutting the year from 52 weeks to 48 weeks means for morale, production, and how we think about work.

Advertising february 1, 2013

TV Show Gets Re-Cut As Webisode Based On Social Network Comments

The Vampire Diaries rewards engaged fans, and in-show advertisers, with an extended online strategy.

Home january 30, 2013

Artist Creatively Camouflages Ugly Public Buildings [Pics]

Roeland Otten makes city eyesores disappear through clever design choices.

Cities january 29, 2013

How Neuroscience Is Poised To Disrupt The Advertising Industry

BeyondDark conducts a brainwave reading experiment with consumers to validate the creative copy in their campaign. Should other brands follow suit?


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