June 30, 2008

Most Popular Articles From The Last 7 Days
Our top five articles from June 23 - June 29, 2008. Results are based on Google Analytics and in order of overall page views
We Need More Power, Keep Dancing! - Dan Gould
Magical Image Digesting Duck - Dan Gould
Lessons Learned from Ze Frank (Being Me) - Christine Huang
Nike To Finally Release Back To The Future Sneaker - Dan Gould
Pool Crashing via Google Earth - Dan Gould
June 27, 2008

Surfing The Amazon River
Hoping to turn out a series of adrenaline infused commercials for Nissan, professional surfers Jon Rose (US), Mar Ohno (Japan), Sergio Laus (Brazil) and an entire film crew were flown down to one of most isolated and unique breaks in the world.
The wave, called Pororoca, is a tidal bore at the mouth of the Amazon River. It’s created when the leading edge of the incoming tide from the Atlantic forms a wave that travels up the river. Still a secret to most, the wave has developed into somewhat of a legend amongst surfers and an annual championship has been held there since 1999.
Nissan put together this short film documenting the trip, as well as the wave.
Additionally, Surfline has a fun little sideshow with Jon Rose detailing the entire adventure.
June 26, 2008

PUMA’s Series of Short Films on Bike Culture
PUMA have just released a series of short films exploring bike culture. Produced by Daniel Leeb of Cinecyle Productions, The I-Cycle Film Series consists of five surprisingly well made videos documenting five different influencers and the contributions they’ve made to the bike community. Each video is about 5 minutes long and explores the importance of biking and why these advocates personally love moving on two wheels.
Unfortunately, the videos can’t be embedded, but you can check them all out here. Features include:
Matthew McGuinness, cofounder of The 62, a Brooklyn-based art collective who started Re-Bicycle
George Bliss, the man behind New York’s Pedicabs
Brendt Barbur, founder of The Bicycle Film Festival
Matthew Modine, actor and founder of Bicycle-For-A-Day
Antonio Bertone, PUMA’s CMO

Street Artist Brings Storefronts Back to Life
Keeping in line with our series of ad manipulation posts, Wooster Collective directs us to Specter, an artist putting up two dimensional works installed in windows, door frames and advertisements that change the visual appearance of the structure. Boarded up windows are completely wheat pasted over to make it look like the room is filled with pallets, plain doors lead into grand entrances, and even a few cockroaches have managed to find a way onto McDonald’s sandwiches.
June 25, 2008

The History, Collaboration, and Popularization of Burning Man
A new documentary entitled “Dust And Illusions” by Olivier Bonin, features an in-depth look a the history of Burning Man. After four years of research, filming and in-depth interviews with people involved in the Burning Man community, this film explores how the anarchic festival is coming to terms with it’s own popularization.
What started out as a small gathering on the beach of San Francisco has evolved into a fully functioning city in the Nevada Desert. And with nearly 50,000 attendees last year, many participants are concerned that the event’s mainstream appeal will jeopardize the festival’s utopia vision.
While the documentary is still in the post-production phase, it is set to be released in early 2009. However, there will be a special preview screening at CELLspace in San Francisco this Saturday, June 28th.
Check out the trailer below:
[via Laughing Squid]

Chris Jordan at TED
It’s no secret that we’re big fans of Chris Jordan’s statistically shocking images of American consumerism. This past February, at the TED Conference in Monterey, Jordan presented his works exploring many of “the behaviors [we as a society] all engage in unconsciously on a collective level.”
For the most part, Jordan’s images speak for themselves, but they all seem to have a bit more impact when you hear it from the artist himself.
June 23, 2008

Most Popular Articles On PSFK From The Last 7 Days
Our top five articles from June 16 - June 22, 2008. Results are based on Google Analytics and in order of overall page views:
Nike PhotoiD - Orli Sharaby
How Long Can P&G Last? - Piers Fawkes
How To Write For The Web (And Not Lose Readers) - Dan Gould
Most Liveable Cities - Piers Fawkes
Threadless: Business Strategy? What Business Strategy? - Orli Sharaby

Art Collective Remixes Advertisments
CutUp are an anonymous collective of artists based in East London known for experimenting with urban environments. The group’s latest project entailed the removal of large billboards and bus stop posters, which were then cut up into small squares, and then reassembled in the original location using the source material to create entirely new images.
Check out some images from the groups studio and of their work here.
[via Scott Burnham]

Montreal’s New Public Bike System
We’ve covered a number of public bike share systems in the past. Montreal is now introducing a system of their own that enables users rent an aesthetically reasonable bike from any station within the network and return it to any other station of their choice. Aptly called the Public Bike System, the setup differentiates itself from similar concepts in the amount of trust it relinquishes to the public and the efficiency in its construction.
The entire system is run on solar-power, uses wireless communication, and is completely modular. Stations can simply be dropped off at any destination with next to no infrastructure required. And because all the bikes are include RFID tags, both users and management can find out in real time the number of bikes and parking spots currently available at any station. This ability to monitor its inventory in real time, coupled with the modular station components is where this system really shines. When additional bikes or parking spaces are required, additional bikes can be deployed and the stations be expanded in a matter of minutes, leaving no trace of their presence once removed.
Users are able to choose the specific bike they want and can pay by either by debit, credit, or a special members card. They can even report damaged bikes through the touch screen pay stations.
More Stories
PSFK Conference San Francisco Speaker Chris Riley
At the PSFK Conference San Francisco 2008, Chris Riley of Apple’s graphic design group will be giving an inspirational talk on who he considers to be the three most influential Bay Area residents and how… ... continue reading
Inspirational Music Video by Naive New Beaters
French electro/rock/pop band, Naive New Beaters, have just come out with this amazing video that will no doubt leave you thinking “how’d they do that?” The track is called, “Live Good.”… ... continue reading
Street Art Inspired by Stained Glass
We’ve seen the video-screens that sit above New York’s subway stops get turned into art projects before. However, the latest project by Posterchild has really upped the ante. The artist has built four covers… ... continue reading
Other Music Top 10
The top ten album sales from Other Music in New York:
1. Fleet Foxes / Sub Pop
2. Bonnie “Prince” Billy / Drag City
3. Spiritualized / Fontana/Spaceman
4. Various Artists - Disco Italia / Strut
5. Various… ... continue reading
Virgin Media Re-brands Buildings, Injects Humor Into Design
With the assistance of Headline Design, Virgin Media Group have re-branded over 1000 of their buildings throughout the UK. Hoping to foster a new work environment that caters to a younger generation (the average… ... continue reading
PSFK Conference San Francisco Speaker George Parker
We are very excited to have creative consultant, author, and PSFK friend, George Parker speaking at the upcoming PSFK Conference San Francisco. The last time George spoke at one of our conferences (this is… ... continue reading
PSFK Conference San Francisco Speaker Adrian Ho
At the upcoming PSFK Conference San Francisco, Adrian Ho, founding partner of Zeus Jones, will be joining George Parker, Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence) on our… ... continue reading
Top Chef Brings its Brand to Life
In its fourth season, Top Chef, the top rated food show on cable television, is emerging as a formidable competitor to Food Network as it continues to extend its brand. Already selling an array of… ... continue reading
Inside The Building That David Byrne Turned Into An Instrument
Last month, we wrote about the building David Byrne turned into an instrument. Today, Boing Boing TV takes us inside the ‘instrument’ to see just how it all works and what it actually sounds… ... continue reading
Hardware Store Turned Art Gallery
Crest Hardware, a 50-year-old family operated business in Williamsburg, Brooklyn kicked off their annual in-store art show this past weekend. Inviting artists from the community to submit hardware inspired pieces of art, the show… ... continue reading
Robotic Teddy Bear w/ Built in Navigation System
Yesterday, engineers at iXs Research Corporation unveiled a 1ft tall robotic teddy bear with a built in navigation system. Using the 6 joints in its arms and neck, the bear makes gestures that correlate… ... continue reading
Tom Allen Talks To PSFK About the Alter-G & Fitness Innovation
The Alter-G is a state of the art new treadmill that uses air pressure to reduce the runners body weight. Elite athletes use it to push their body past it’s natural limits, but it… ... continue reading
Most Popular Articles On PSFK From The Last 7 Days
Our top five articles from May 26 - June 01, 2008. Results are based on Google Analytics and in order of overall page views:
ATTIGO TT: The Touch Screen Turntable - Dan Gould
Site Visit: Muji… ... continue reading
RFID Enabled Public Bike Service
Design firm Continuum, the same folks who worked on the Hundred Dollar Laptop, have concepted a new type of bike share program that would allow users to rent bicycles from un-manned kiosks using the same… ... continue reading
Fight Club in Union Square?
Likely inspired from an overly testosterone-fueled love for “Fight Club”, a group of young men have been (loosely) organizing Fight Club-like competitions in New York’s Union Square. The group, who call themselves the ‘Union… ... continue reading
Passports With Video Content
In an attempt to make ID documents more difficult to forge, Samsung SDI and German company Bundesdruckerei have developed an electronic passport that contains a tiny, bendable, color OLED display on a polycarbonate data… ... continue reading
Event: 2008 Ypulse National Mashup
Youth media and marketing maestros, Ypulse, are hosting their 2nd annual National Mashup Conference in San Francisco this July. The grassroots event brings together youth media and marketing professionals from brands, agencies and… ... continue reading
Facebook Gangsta: Pop Culture Parody
Laughing Squid points us toward this fun video poking fun at people’s infatuation with Facebook. While we know it’s not Friday, we just couldn’t wait to post it. In any case, the video is… ... continue reading
Jay Parkinson on Creating Web-Enabled Healthcare
Jay Parkinson, MD is the world’s first truly “virtual” doctor. He started his revolutionary practice, Hello Health, in an effort to bring a new level of transparency, communication, and accessibility to those seeking professional medical… ... continue reading
Most Popular Articles On PSFK From The Last 7 Days
Our top five articles from May 19 - May 25, 2008. Results are based on Google Analytics and in order of overall page views:
What Does David Cook Say About America - Piers Fawkes
ATTIGO TT… ... continue reading
Eric Ripert on Finding Inspiration at PSFK Conference New York 2008
At the PSFK Conference New York 2008, Michelin star chef Eric Ripert (Le Bernardin) explains how he seeks inspiration for his menu, service and brand.
To gain further inspiration from speakers like Eric, why not attend… ... continue reading
Tomorrow’s TV at PSFK Conference New York 2008
At the PSFK Conference New York 2008, a panel led by Florian Peters (CScout) discusses how digital has changed the delivery, content, sponsorship and future of television. The panel of industry experts includes Mike… ... continue reading
Beer Money to Board Meetings at PSFK Conference New York 2008
At the PSFK Conference New York 2008, College Humor co-founder Ricky Van Veen describes the lessons he learned from building and monetizing a niche web content business.
To gain further inspiration from speakers like… ... continue reading
Google Earth Animates Climate Change Over Next 100 Years
Through a collaboration between Google and the British government, two cool new environmental layers for Google Earth were officially unveiled a few days ago by British Prime Minister Gordon Brown at the Google Zeitgeist UK… ... continue reading
Ideas That Cross Borders at PSFK Conference New York 2008
At the PSFK Conference New York 2008, Lourenço Bustani (Mandalah) highlights Latin American brands to watch and explains the cultural trends driving consumption through the lens of the continent’s capital city, São Paulo.
To gain further… ... continue reading
Good Business at PSFK Conference New York 2008
At the PSFK Confernce New York 2008, Marc Alt (Marc Alt + Partners) leads a panel asking, is good the new green? Does being good mean making good profits? Along with Graham Hill (Treehugger)… ... continue reading
Self-Repairing Aircraft Fixes Itself
Similar to the process our very own bodies go through when we cut ourselves, researchers at the Engineering and Sciences Research Council near Bristol are developing a composite material that “bleed” resin when stressed or… ... continue reading



