PSFK is an international trends and innovation team. We inspire our clients to make things better.
PSFK Trends & Innovation Consultancy Services
Since 2003, we have offered a range of trends & innovation consultancy services - from inspiration evenings to trend reports & intranets to new product ideation. We work with leading international brands including Anheuser Busch, Apple, BBC, BMW, CocaCola, MTV, Nestle and Samsung.
From our offices in Asia, Europe and the US, PSFK leverages a global network of writers and opinion leaders to provide one of the most informative and useful trends services available. Every project is different but to give you an idea about what we do, here is a list of the questions we helped answer:
“Help Us Understand Digital Youth In Europe”
PSFK provides Apple with strategic insights into the use of technology for work and play in Europe.“Introduce Us To New Creative Thinking”
For the BBC, PSFK curated and managed a trend tour of New York which culminated with an inspiration evening with some of the city’s leading creative minds.“Help Us Find New Product Ideas For New Markets”
PSFK was retained to find and develop new product concepts based on global trend research for SK Telecom.“Come, Inspire My Team To Find A New Way.”
We developed workshops for Mars, NBC Universal and Time Inc to help their teams find inspiration from trends.“Find Us A New Way To Sell An Established Product”
We helped Johnson & Johnson find a hidden consumer need.“How Could We Launch In Europe?”
Our research in Milan, Moscow and Paris identified original marketing opportunities for a new beauty drink from a Nestle & Coca-Cola.“Inspire Every Team Throughout Our Company”
Since PSFK’s inception, we have presented a bi-monthly report to Anheuser Busch to inform and inspire their teams in marketing, media, product development and senior management.“Inspire Our Local Product Design Team”
In 2006, we provided trends insights to inspire Samsung’s mobile US phone design studio.“Feed Our Team Ideas To Help Us Change”
We provided a daily feed of youth, media and entertainment news and trends to help an MTV team led by Bruce Mau plan the network’s future.“Help Us Find A Successful Business Concept To Launch Back Home”
We introduced Samsun LOGIX to innovative US brands that for licensing in South Korea.“Inform Our Product Localization”
We provided youth and gaming trends advice to Singapore office of 10tacle to help them localize Asian games in Germany and Austria.“Lead The Discussion We’ve Started”
We created discussion and analysis by being key contributor to BMW’s eco-conscious Club of Pioneers blog-program.
CONTACT PSFK
PSFK has offices in London, Hamburg and New York and representatives in Manila, Sao Paulo and Shanghai. To find out more about the services that PSFK offers, please complete this form.
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Addresses & Telephone Numbers
PSFK New York / Global
Address: 536 Broadway, 11th Floor, New York NY 10012 - Map
Team Lead: Piers Fawkes
Contact: +1 917 595 2227PSFK Hamburg
Address: Juliusstrasse 25, 22769 Hamburg - Map
Team Lead: Matthias Weber
Contact: + 49 40 4143 11040 - 0
PSFK London
Address: 17-18 Haywards Place, 2nd Floor, London EC1R 0EQ - Map
Team Lead: Amanda GorePSFK Sao Paulo
Address: Mandalah, Rua Madalena 284, Vila Madalena, Sao Paulo - Map
Team Lead: Lourenco Bustani
PSFK Shanghai
Address: 上海市静安区常熟路100弄10号宝立大厦,地下一层, 200040 - Map
Team Lead: Sean Leow
RECENT PRESS
Recent press mentions for Piers Fawkes (founder & CEO) and PSFK: AdWeek, Asahi Shimbun, BBC, BevNet, Boston Globe, Brand Republic, Brand Strategy, Business Week, Campaign, CNBC, CNet, CNNMoney.com, Fast Company, Denver Post, Financial Times, Fortune, Independent, Ottowa Citizen, Royal Magazine and Wired. Piers Fawkes has spoken at the AAAA Account Planning Conference, Brand Licensing, Columbia University, Future Trends (06 & 07) and MediaGuardian’s Changing Advertising; as well as PSFK Conference Los Angeles, PSFK Conference London & PSFK Conference New York (07 & 08).
