Ask PSFK

PSFK is a trends and innovation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better – whether that’s better marketing, better lives or a better world.

Consulting

Leveraging a global network of experts, PSFK provides trends research and innovation consultancy to companies like Apple, Anheuser-Busch, BBC, Modelo Group, MTV,  Nordstrom, NBC Universal, Target, Tchibo and SK Telecom. Clients turn to PSFK for its global reach, ability to provide granular, local intelligence, and our ability to find lateral inspiration that informs marketing, innovation and product development. Utilizing a variety of primary and secondary research tools, PSFK provides clients with a wide array of deliverables, including:

Trends Research
Tastemaker Innovation Sessions
Event Reporting
Workshops
Trends Tours
Ideation
Curated Information Feeds
New Product Ideas

Every project has been unique, but to give you an idea about what we do, here is a list of the questions we have helped answer:

“Help Us Understand Culture Creation In Europe”
PSFK provides Apple with strategic insights into how technology drives culture development in Europe.

“Recommend New Products We Could Retail”
Target has approached PSFK twice for product and service innovation. Leveraging our understanding of global trends, PSFK recommended to the US retailer new and original products for Baby Boomers and Children.

“Introduce Us To New Creative Thinking”
For the BBC, PSFK curated and managed a trend tour of New York which culminated with an inspiration evening with some of the city’s leading creative minds.

“Help Us Find New Product Ideas For New Markets”
PSFK was retained to find and develop new product concepts based on global trend research for SK Telecom.

“Come, Inspire My Team To Find A New Way.”
We developed workshops for Mars, NBC Universal and Time Inc to help their teams find inspiration from trends.

“Find Us A New Way To Sell An Established Product”
We helped Johnson & Johnson find a hidden consumer need.

“How Could We Launch In Europe?”
Our research in Milan, Moscow and Paris identified original marketing opportunities for a new beauty drink from a Nestle & Coca-Cola.

“Inspire Every Team Throughout Our Company”
Since PSFK’s inception, we have presented a bi-monthly report to Anheuser Busch to inform and inspire their teams in marketing, media, product development and senior management.

“Inspire Our Local Product Design Team”
In 2006, we provided trends insights to inspire Samsung’s mobile US phone design studio.

“Feed Our Team Ideas To Help Us Change”
We provided a daily feed of youth, media and entertainment news and trends to help an MTV team led by Bruce Mau plan the network’s future.

“Help Us Find A Successful Business Concept To Launch Back Home”
We introduced Samsun LOGIX to innovative US brands that for licensing in South Korea.

“Inform Our Product Localization”
We provided youth and gaming trends advice to Singapore office of 10tacle to help them localize Asian games in Germany and Austria.

“Lead The Discussion We’ve Started”
We created discussion and analysis by being key contributor to BMW’s eco-conscious Club of Pioneers blog-program.

CONTACT PSFK

PSFK has offices in London, Hamburg and New York and representatives in Manila, Sao Paulo and Shanghai. To find out more about the services that PSFK offers, please complete this form.

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Addresses & Telephone Numbers

PSFK New York / Global
Address: 536 Broadway, 11th Floor, New York NY 10012 – Map
Team Lead: Piers Fawkes
Contact: +1 917 595 2227

PSFK Hamburg
Address: Juliusstrasse 25, 22769 Hamburg – Map
Team Lead: Matthias Weber
Contact: + 49 40 4143 11040 – 0

PSFK London
Address: c/o London Denim, 11a Stanhope Gardens, London N6 5TT
Team Lead: Simon King / Jenny Owen
Contact: +44 (0)20 8374 7955

PSFK Sao Paulo
Address: c/o Mandalah, Rua Madalena 284, Vila Madalena, Sao Paulo – Map
Team Lead: Lourenco Bustani

PSFK Shanghai
Address: 上海市静安区常熟路100弄10号宝立大厦,地下一层, 200040 – Map
Team Lead: Sean Leow

RECENT PRESS

Recent press mentions for Piers Fawkes (founder & CEO) and PSFK: AdWeek, Asahi Shimbun, BBC, BevNet, Boston Globe, Brand Republic, Brand Strategy, Business Week, Campaign, CNBC, CNet, CNNMoney.com, Fast Company, Denver Post, Financial Times, Fortune, Independent, Ottowa Citizen, Royal Magazine and Wired. Piers Fawkes has spoken at the AAAA Account Planning Conference, Brand Licensing, Columbia University, Future Trends (06 & 07) and MediaGuardian’s Changing Advertising; as well as PSFK Conference Los Angeles, PSFK Conference London & PSFK Conference New York (07 & 08).