PSFK’s Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.

We recognize that there is a tremendous amount of research and study taking place around gaming, and this report reflects our contribution to that conversation. The report provides a current snapshot into the innovative ways that games are being used within the broader marketplace, examine their expanding role in effecting change on an individual and societal level, and highlight the new technologies that are making these experiences possible.