Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
Read more...November 17, 2009
October 20, 2009
Getting Hands-On at the Planning-ness Conference
This past weekend we had the opportunity to attend the Planning-ness conference at the Academy of Art University in San Francisco, lead by PSFK friend (and Likemind SF host), Mark Lewis.
Read more...September 25, 2009
Event: Planning-ness, SF
With topics like ‘How to make a documentary’, ‘How do design a great application’ and ‘How to design a great product experience’ Lewis hopes to create an event that inspires planners from talking to doing, from observing to experiencing.
Read more...December 3, 2008
One Egg
This morning I spoke to a very nice reporter from a Brazilian magazine called Veja – which I am told is their equivalent to Time Magazine. The angle for her forthcoming article is that you can do trend spotting by reading blogs. I half agreed with her. Scanning blogs can be a great start but there’s a lot more to trends analysis than that. For PSFK consultancy clients we mix secondary deep scanning (from an international team of scouts) with primary research on the street and with an extensive network of informed opinion makers whom we have met through publishing [...]
Read more...
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