In Brief

The car maker transforms the dull owners manual into a dynamic marketing and information resource.

Hyundai got a lot of attention this past spring when they announced their all-new Equus luxury sedan would come with an Apple iPad loaded with a digital app version of the car’s owners manual. The company recently released a new ad showcasing the digital manual and it is way more than a dry text document containing a lot of warning labels. As much a marketing tool for the car as it is an owner’s resource for information, the app takes full advantage of the iPad’s interactive features. It contains interactive demos and videos which illustrate the features and characteristics of the Equus.

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