Coca-Cola Tackles Obesity With New Ads

Coca-Cola Tackles Obesity With New Ads
Advertising

The campaign highlights the brand’s commitment to introducing lower calorie options and raise awareness about the public health issue.

Emma Hutchings
  • 15 january 2013

Bloomberg may have taken on Big Soda in New York, but Coca-Cola is responding nationally. A new ad campaign is showing the brand’s commitment to introducing lower calorie options. It also points the finger at consuming too many calories, not drinking soda alone, as the cause of the obesity epidemic.

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