To listen to the Kaizers Orchestra’s 'Violeta Violeta Vol.3' listeners had to get ‘infected’ by the songs via an app.

Norwegian band Kaizers Orchestra launched their new album by working with the agencies Anorak, Haaland, Eidsvåg & Strøm, and Notch. A mobile app was created that allowed fans to listen to Violeta Violeta Vol.3 by becoming ‘infected' with a virus.

Through the Kaizervirus app, songs were released to a small number of people from the upcoming album as different viruses. To get access to the songs, fans had to get infected. Using GPS technology, their phone would automatically become infected when they moved close enough to someone carrying a virus, unlocking a song and allowing them to listen to it.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in