US alternative rock band, OK Go, have collaborated with Sony to create musical innovation.

OK Go aren’t shy when it comes to exploring new and original ways to get their music heard. The Grammy Award-winning four piece seem to understand how demanding the music industry is these days and how simply putting out music is not enough for the innovation-hungry consumer.

OK Go are somewhat renowned for collaborations with forward-thinking brands and businesses enabling them to stay at the forefront of their game. The band are currently partnering with Saatchi & Saatchi and Talenthouse for the annual Music Video Challenge which invites budding filmmakers to submit their representation of their new song I’m Not Through.

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