Drew Neisser: How CMOs Sharpen Their Saws
The CEO of Renegade lists five ways the Chief Marketing Officers can up their game.
How CMOs Sharpen Their Saws
Once there was a woodchopper who was too busy trying to cut down trees to stop and sharpen his saw. Clearly, this guy wasn’t among the 40 CMOs we heard recently at The CMO Club Summit, who were united in their desire to sharpen their collective skill set by sharing insights like the ones below.
1. Fix the Customer Experience First
Frances Allen, CMO of Denny’s Corp, explained, “The actual experience in restaurant outweighs anything we can do in marketing.” Consequently, after repositioning Denny’s as “America’s Diner,” Allen worked with her counterparts to “retrain staff to make the [restaurant] experience better” before launching a new campaign. Is your customer experience up to snuff?