The comedian and TV presenter says Twitter and Faccebook helped him keep his audience entertained and engaged.

This article titled “Conan O'Brien: Twitter and Facebook were vital in launching my TBS show” was written by John Reynolds, for guardian.co.uk on Thursday 20th June 2013 09.16 UTC

Conan O'Brien has said that social media were central to kickstarting interest in his latest US talkshow after he left NBC's Tonight Show in 2010.

The comedian and presenter added that social media was now central to Conan, which broadcasts on cable channel TBS, helping grow audience numbers by tweeting out who the guests were ahead of the show and co-creating an online version of the show with fans.

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