White Sneakers Come To Life With Projection-Mapped Designs [Video]
Customise your sneakers using lighting technology.
Craig Winslow II is the designer responsible for an original concept called “illuminimal” which combines video projection with physical objects to completely customise their appearance. Now he’s taking this concept to footwear with his latest offering called “illumifeet.”
Despite being a relatively old technology, Winslow is confident that he can create combinations which have a story to tell, instead of pieces of art that just feel like a tech demonstration.
Winslow’s ‘illuminimal’ passion project acted as the catalyst for him to start his own company, allowing him to fully focus on pursuing these side projects. He aims to collaborate with more companies and individuals, while continuing to experiment and self-initiate design projects of all sorts.
Take a look at some of the amazing projections for yourself:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.