Tomato Vending Machine Urges Runners To Ditch Sports Drinks For Produce
Food company Kagome installs tomato vending machine in Tokyo to encourage runner to replenish with the nutrition-packed fruit.
Sports drinks and energy bars may be part of a runner’s diet, but Japanese company Kagome is lobbying for a more natural source of nutrition: tomatoes. The beverage and tomato-product company has installed a tomato vending machine in a runner’s sports facility in the Chiyoda Ward of Tokyo.
Kagome claims that eating tomatoes will help with keep runners energized with proper nutrition and will curtail fatigue. The tomatoes come in two sizes: a 280-gram bag for 400 yen (about $3.80) and a 180-gram bag for 300 yen (about $2.80), both of which are shown below. To keep supplies in the machine fresh, the company replaces the produce every other day.
Fruit vending machines are not a rare site in Japan; in many rural communities, vendors use coin-locker machines to distribute apples, bananas and other produce. In fact, vending machines in Japan sell a variety of things, including hot, canned coffee, warm meals of ramen or fried chicken, and beer.
If you want to purchase some tomatoes from this particular vending machine, look for it on February 23rd, at the 2014 Tokyo Marathon.