WhatsCook teaches people how to cook with mayonnaise in real time using the chat app.

Mayonnaise brand Hellmann’s and ad agency CUBOCC worked together to create WhatsCook, a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Aside from chatting, the recipe service also takes advantage of photos, mini-videos, and voice messages to help the user cook what he wants. The sound of the incoming message also serves as the timer to take something out of the oven.

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