How IKEA Will Build Business with the Connected Home & 3D Printing Trends
Brand exec talks to PSFK about emerging technologies and its forthcoming HomeSmart product line.
How does a brand take advantage of emerging trends? How do they go about exploring new ideas? I spoke to Rich D’Amico, Deputy Marketing Director at IKEA USA, about IKEA and how it’s looking seriously at the impact of 3D printing and introducing a line of connected home devices called HomeSmart.
Piers Fawkes, PSFK.com: What is IKEA’s philosophy on the home of the future, and what will your role be as these homes become more connected?
Rich D'Amico, IKEA USA: We have a new line coming out in the spring of 2015 called HomeSmart. It will start with charging each technology that's actually built into products that will sit in the consumer's home. We know that this market is going to get bigger and bigger. Through the interaction with consumers and the future trends that we see, that's going to be the tip of the iceberg. It's going to grow very, very quickly.