Minimalist posters use famous characters to reveal the importance of color

 

Whether you are picking our a color of ink, paint, fabric, or plastic- the choice you select is important. When it comes to branding, color selection becomes even more essential, because if you choose the right color, people will recognize your brand even without any words. Companies like McDonald's are excellent examples of this, as everyone knows what the golden arches on a red background mean, but to show true genius this kind of recognition could be even simpler. To highlight this concept, Pantone‘s new posters feature an extremely minimalist design.

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