Storefont Co-Founder Discusses Retail Pop-Ups, Building Better Brand Relationships Offline [PSFK FUTURE OF RETAIL NYC]
Tristan Pollock discuss how temporary spaces will ''disrupt'' the retail arena by expanding on consumer touchpoints and allowing brands to become more creative with their in-store offerings.
We are excited to have Tristan Pollock, a co-founder of Storefront, speak at the Future of Retail Event in NYC on November 14. Storefront is a platform to connect brands with real estate for temporary pop-up shops. At the conference, Tristan will share his thoughts on the resurgence of physical spaces for both online and offline brands and expanding retail experiences beyond traditional brick and mortar locations.
In just two years, Storefront has grown to offer over 1,000 pop-up retail spaces for a number of different kinds of brands. How have these temporary spaces changed the ways brands and retailers operate?