GIPHY creator explains why an endless access to media—we're looking at you, cat videos—has changed the way we communicate

Adam Leibsohn, COO of GIPHY, the largest search platform dedicated to animated clips on the web, spoke at the PSFK 2015 about how GIFs evolved as our fastest, most descriptive and efficient communication tool.

In the age of the Internet, Leibsohn talks about words as a thing of the past:

Words for meant for writing and for communicating because you need to make ideas portable before computers and the internet happened.

He argues that words are good for one sole purpose: to provide literal definitions.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in