One-Man Manufacturer Explains Why Personalization is Key to Small Business

One-Man Manufacturer Explains Why Personalization is Key to Small Business
Design

Kennedy City Bicycles on the process behind buying a bicycle designed for your urban needs

Simone Spilka
  • 8 june 2015

Urban cyclists aren’t just riding their bikes to reach one destination from the next—riding is an experience that shapes a city’s story for each individual. James Kennedy, the one-man operation behind Kennedy City Bicycles,  builds made-to-order urban city rides from his London workshop while design and purchase lives primarily on the website.

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