One-Man Manufacturer Explains Why Personalization is Key to Small Business
Kennedy City Bicycles on the process behind buying a bicycle designed for your urban needs
Urban cyclists aren’t just riding their bikes to reach one destination from the next—riding is an experience that shapes a city’s story for each individual. James Kennedy, the one-man operation behind Kennedy City Bicycles, builds made-to-order urban city rides from his London workshop while design and purchase lives primarily on the website.
“Buying a bike is buying an experience. The whole point of a bicycle is for riding around—to get people out there exploring and getting to know the place that they live.”