A thought-leader details the powers heading innovation in the 21st century

‘Innovation’ is perhaps the most over-used word today. So it’s interesting to see how people around the world define the term. In our new book, Best Countries: Defining Success and Leadership in the Twenty-First Century, David Reibstein, Professor of Marketing at the Wharton School, and I gathered perceptions on 60 countries among 16,000 elites, business decision makers and citizens.

Published by U.S. News & World Report along with our Best Countries study presented at Davos, we find that countries in the top 10 for entrepreneurship score highly in a range of traits that point to a ‘national culture of innovation’.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in