A thought-leader details the powers heading innovation in the 21st century

‘Innovation’ is perhaps the most over-used word today. So it’s interesting to see how people around the world define the term. In our new book, Best Countries: Defining Success and Leadership in the Twenty-First Century, David Reibstein, Professor of Marketing at the Wharton School, and I gathered perceptions on 60 countries among 16,000 elites, business decision makers and citizens.

Published by U.S. News & World Report along with our Best Countries study presented at Davos, we find that countries in the top 10 for entrepreneurship score highly in a range of traits that point to a ‘national culture of innovation’.

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