A Shanghai-based operation solves wastefulness with a bank-friendly business plan

Manufacturing in China means plummeting costs of production. It may be  good for businesses that it’s getting cheaper to make things, however, it’s now even easier to just throw consumer items to the dump when they don’t meet expectations, stop working, or boast minor defects. Startup the Squirrelz has an interesting idea to tackle fashion’s millions of tons of fabric that stock up landfills: sell them for cheap to creatives.

When factories receive an order for, let’s say, a red cotton weave, they use tons of water and often dyes with toxic run-offs yet may end up unable to deliver on it because it’s the wrong shade of red. In these situations, factories often have to resort to throwing that good, perfectly brand new and usable material, into a landfill to make space for other orders.

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