Designing an analog notebook for the digital age

Enter any lecture hall at a US college and you will be faced with a wall of lit-up apples. However, the sound of furious typing does not correlate with knowledge retention, new research shows. Students who take notes by hand can recall the concepts presented during a lecture better than their digitally inclined classmates. But advantages of readily available, easy to share and edit notes are unquestionable. Moleskine decided to take the best of two worlds, by bridging the analog and the digital experiences and created the Smart Writing Set.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in