Rather than compete with Facebook, Twitter has moved to news outlet section of App Store

After a disappointing quarter in terms of revenue and growth, the social networking site with 310 million active users has made an under-the-radar move in the App Store. Twitter is now listed as the number one free news application and not a social networking app, ahead of CNN, Buzzfeed and Reddit.

The move falls in line with the company's push toward live news with its Moments feature and Periscope live streaming. As a result of the change, Twitter may get more views and downloads and round up a more coherent brand vision surrounding news events.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in